What does a website or a 360° virtual tour really cost in 2026?
The price of a website or a virtual tour comes down to concrete choices: template or custom, showcase or shop, the space to cover, where it is hosted. The market ranges, and what moves them.
Abil Medias Agence Publicité GenèveManaging partner
The price of a website or a virtual tour is not picked at random. Between sites built on a template or generated by AI and fully custom development, the gap is wide, and it comes from the technical architecture, the online sales features and the level of support. Here are the ranges seen on the market, and what moves them.
Websites: what makes the price vary
A site’s budget follows the workload and the infrastructure it needs. Four criteria weigh more than the others.
- Design: a ready-made template, a design generated by AI tools, or a custom design by a designer.
- Infrastructure: hosting quality, security level (SSL certificate, protection against attacks, automatic backups) and technical maintenance.
- Structure: a simple showcase site, a multilingual site, often necessary in Switzerland, or a full online shop.
- Volume of content: the number of pages, a product catalogue, a booking system or a database.
Websites: market ranges
| Type of site | Indicative range | What it covers |
|---|---|---|
| Showcase site on a template or generated by AI | CHF 1,500 to 3,000 | A quick launch, but a visual identity that stands out little and limited room to grow. |
| Custom showcase site | CHF 3,500 to 8,000 | An exclusive design, careful build, search optimisation built into the structure, stronger security and good performance. |
| Online shop | From CHF 6,000 | Several products, secure payment, several languages. Custom projects with thousands of products and logistics integrations often exceed CHF 15,000 and can reach CHF 30,000. |
360° virtual tours: what makes the price vary
A virtual tour shows a physical place before anyone visits it: a shop, a hotel, an agency, an industrial site, a medical practice. Its price depends on the area to cover, how complex the shooting is and where the tour is hosted.
Where the tour is hosted
- Google Street View: hosting is free and the tour appears directly in Google Maps and Google Search. It is solid support for local search, with no subscription.
- A specialised platform or a custom interactive tour: interactive floor plans, information bubbles, clickable product sheets, embedded videos. This usually needs dedicated hosting or a specialised online service.
360° virtual tours: market ranges
| Type of place | Indicative range | What it covers |
|---|---|---|
| Small place: local shop, small restaurant, practice | CHF 300 to 600 | Travel, shooting a limited number of panoramas and publishing on Google Street View. |
| Medium place: showroom, mid-sized hotel, large retail space | CHF 600 to 1,200 | A smoother tour with several connected areas, colour grading and work on sharpness. |
| Large place or custom project: industry, museum, campus, advanced web integration | CHF 1,500 to 2,000, sometimes more | A multi-level interactive tour, custom multimedia points of interest and direct integration into the company website. |
These ranges apply to Switzerland. In France, the amounts are of the same order, in euros.
And at ABiL MEDiAS?
Our template-based showcase sites start from CHF 1,500, our custom showcase sites from CHF 3,500, our online shops from CHF 6,000, and our 360° virtual tours from CHF 300. The exact price is set after a first scoping: what is included, what is not, and the timeline. We explain how we build a quote in Why we refuse to sell you the big package.
Planning a website, a redesign or a virtual tour? The details are on our Websites and Virtual tour pages, and we are happy to talk it through on the contact page.
