Ideas transformed into living brand experiences
In a saturated market, correct is no longer enough. We aim for complete rigour at every step of the process: answers that exceed the brief and open possibilities the brand did not suspect.
Our work is conceptual at the root, strategic in its conduct and executed by hands that see the whole. We shape brands, design websites and build experiences.
Strategy
Before we draw, we listen. Market, audience and competitor research, definition of the positioning, the brand platform and the tone: strategy gives every creative decision a heading. It is what spares costly back and forth and lets a small team move fast, with assumed, measurable choices.
Identity
Identity is probably the most lasting part of any business, big or small. We draw brands with an allure recognisable among all: logos, guidelines, typography and variations designed to hold for years without forced facelifts, and supple enough to live on every medium, from business card to giant screen.
Websites
By understanding how your audiences meet your brand, we design fast, readable websites that are easy to keep alive. Showcases, e-commerce or platforms: every page is built to convince, with equal care given to words, images and performance, and one simple rule: beauty must always serve use.
SEO and AI
Two kinds of engine now sit side by side: the one that ranks pages and the one that answers in the user's place. We work on both with the same means, a clean structure, content that carries authority and machine-readable data, then we measure what is said about you in the answers they generate.
Campaigns
From billboards to spots, we imagine campaigns that own their colours and stay in mind. Concept, production and variations leave the same studio, with the same heading and the same care for detail: one right idea, carried by strong images, declined cleanly on every channel without losing its voice.
Virtual tour
A Google-approved photographer comes to shoot your space in 360 panoramas, then the tour is published on your business profile, on Google Maps and on your website. The visitor walks in from the sofa: they see the volume of the room, the light, the space between the shelves, and they arrive better informed. One session is enough, and the tour stays.
Social media
Editorial line, short formats, community care and monitoring: we give brands a recognisable, steady, living voice. No disposable fashion, no content for content's sake: a calendar that is kept, formats that respect the identity and numbers looked at straight to adjust what must be.
Content
Photo, video, motion and copywriting: we produce accurate content, shaped for each channel, telling the same story with the same rigour, from a story to a brand film. Production stays close to creation: what is promised on paper is kept on screen, on time and on budget.
The services in detail
Brands raised by demanding design and ideas that last.
Strategy
- Customer research and interviews
- Competitor review
- Brand positioning
- Platform and tone of voice
- Offer architecture
- Launch plan
Identity
- Art direction
- Logo and variations
- Typography and palette
- Design system
- Guidelines and templates
- Naming
Websites
- UX and UI design
- Prototyping
- Front end development
- CMS and back office
- ERP integration
- API integration
- E-commerce
- SEO and performance
SEO and AI
- Technical audit
- Indexing and architecture
- Intent research
- Structured data (JSON-LD)
- Content and internal linking
- Authority and external links
- Optimisation for generative engines
- Tracking of citations in AI answers
- Monthly report
Campaigns
- Campaign concept
- Out of home and large format
- Press and print
- Spots and film
- Media plan
- Measurement and review
Virtual tour
- 360 panoramic shooting
- Google Street View approved photographer
- Retouching and stitching
- Published on the business profile
- Integrated into Google Maps
- Embed code for your website
- Hosting handled by Google
- Interior and product photographs
- 360 video clips for social media
Social media
- Editorial line
- Publishing calendar
- Short formats and motion
- Community management
- Monitoring and reporting
- Crisis handling
Content
- Photography
- Video and motion
- Copywriting
- Illustration
- Packaging
- Templates and guides
Markers
What holds under the promises: a place, a craft, a ground.
The studio
- Founded by a creative director
- Rue de Berne 59, Geneva
- A tight team
- Short decision paths
The craft
- In Geneva since 2015
- National campaigns
- Identities that last
- Websites that convince
The ground
- Geneva and Romandy
- The Lake Geneva arc
- Europe in our sights