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The  Journal

Views on creationBrand perspectives

An open notebook on the life of the studio: fresh ideas on brands, useful design and how to stay readable in a landscape that changes without warning.

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The illusion of control: when technique meets fate
What does a website or a 360° virtual tour really cost in 2026?
AI and intellectual property: who owns what is created with AI?
AI content and SEO: Google isn’t looking for AI, it’s looking for content that serves no purpose
Being cited by ChatGPT is the new SEO
Why we refuse to sell you the big package
Vraiment habiles: why we changed our skin
AI executes, humans command
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