Identity - Strategy
Virtual tour
Show rather than describeOpen day and night
A business profile is not a list of information, it is a shop window. A virtual tour adds what no framed photograph shows: the volume of the room, the morning light, the space between the shelves. The customer pictures themselves there before setting out, and when they set out, they already know where they are putting their feet.
We work in a single session on site: panoramic shooting, retouching, stitching, then publication on Google Maps and on your business profile, with the embed code for your website and your channels. Google handles the hosting of the panoramas: you pay for the session, not a subscription. Our photographers travel to Geneva, across French-speaking Switzerland and elsewhere in Europe.
What it changes
A business profile is read in a few seconds, often from the pavement. What people look for there is not a list of opening hours: they want to know what the place looks like before walking in. A virtual tour answers that question, and it answers it with an image you can move through.
Three reasons to do it
62%
2 times
24 / 7
What is included
One session, one price, no subscription. The package covers the shooting, the stitching and going live. What follows belongs to you.
- Session on siteA single visit, one to three hours depending on the floor area.
- Google-approved photographerThe shooting is done by a certified Street View contributor.
- 360 panoramasStitching of the spheres, retouching and correction of the seams.
- PublicationOn your business profile, in Google Search and on Google Maps.
- Embed codeFor your site, your Facebook page and your newsletters.
- HostingHandled by Google, with no subscription and no annual fee.
- Interior photographsFixed views of the window, the rooms and the products.
- 360 video clipsVertical cuts for your social media.
- SupportWe set the embed up with you if your site calls for it.
How the session goes
There is nothing to prepare beyond the place itself: tidy, lit the way it usually is, open or closed as suits you.
- Scouting. We agree on the route, the viewpoints and the quietest hour.
- Shooting. The photographer sets a station point every two to three metres and covers the space in panoramas.
- Stitching. The spheres are joined, retouched, and the passages where someone crosses the frame are erased.
- Going live. Publication on the business profile, a test of the route, and handover of the embed code.
Allow a few days between the session and publication. You see the result before it goes online.
A place is poorly described. It is walked through.
ABiL MEDiAS
Where the tour appears
| Channel | What happens there |
|---|---|
| Business profile | The tour opens from the photos, beside the hours and the directions. |
| Google Maps | The route is reachable from the map and from local search. |
| Your site | The embed code places the tour in a page, with no plugin to install. |
| Social media | Facebook page, and vertical clips for stories and reels. |
| Hosting | Handled by Google, with no time limit and no annual fee. |
For which places
Anywhere the customer wants to see before coming, and anywhere the volume, the light or the layout are part of what you sell.
- Cafés and restaurants
- Hotels and guest houses
- Garages and dealerships
- Practices and medical centres
- Fashion and shoe shops
- Florists and wine merchants
- Gyms and studios
- Hair salons and spas
- Pharmacies
- Museums and exhibition spaces
The services in detail
Show rather than describe, open day and night.
- 360 panoramic shooting
- Google Street View approved photographer
- Retouching and stitching
- Published on the business profile
- Integrated into Google Maps
- Embed code for your website
- Hosting handled by Google
- Interior and product photographs
- 360 video clips for social media
Some examples
Real spaces, photographed by us and open to visit right here.
Frequently asked questions
How we work
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Discovery
We listen before proposing: short questionnaire, interviews with the people who sell and who buy, a review of existing materials. This step produces a one page summary, approved by you before we go further.
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Framing
We set the positioning, the tone and the exact scope: what is included, what is not, by when and at what price. A framed project is discussed once; a vague project is discussed at every delivery.
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Design
Two routes, never ten. Each is presented in real situations, on the media that matter to you, with the reasons behind the choice. We also show what we set aside: that is often what makes the decision obvious.
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Roll out
The chosen route is declined across every item in scope, with production files and supervision. Nothing goes to print or online without a cross check by two people from the studio.
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Handover
We hand over the sources, short guidelines and a working session with your teams. The goal is simple: that you can produce most of your everyday items yourselves, and call us only for what matters.
