Why redo your own identity?

Because an agency that advises on brands is judged on its own. The name did not say what we do and the image had aged: modernise without erasing, and put the meaning back into the name.

What did you keep from the old identity?

The A, and the yellow. A rebrand that throws everything away loses the recognition already earned: what worked was kept and woken up, the rest remade.

Why such a decided palette?

Yellow, black and violet: in a saturated digital environment, a cautious colour does not stay in the mind. The Mundial typeface does the rest — a family distinctive enough that a page is recognised before the logo has been read.

Branding ABiL Medias

We have designed an identity for ABiL Medias, a digital communication agency. The challenge was to modernize their image while retaining elements of the previous identity. We used a vibrant palette of yellow, black, and purple, along with a unique typography, the Mundial family, to ensure coherence and distinctiveness.

The result has allowed the brand to stand out in a saturated digital environment. The new identity is recognizable and has been well received by the public, reinforcing ABiL Medias' position in the market.

Creative direction Samuel Dahan

Brand strategy ABiL MEDiAS

Graphic design ABiL MEDiAS

Production ABiL MEDiAS

Images ABiL MEDiAS

Year 2026