Identity - Strategy
SEO and AI
Being foundBeing cited
For twenty years, being visible meant appearing in a list of ten blue links. Some of your customers no longer see that list: they put their question to an assistant and read the answer. Both routes still count, and they are not worked in quite the same way.
We always start in the same place: what the engine sees of your website, what it understands of it, and what it says about it when asked. Everything else, the fixes, the content and the authority, follows from that reading and is checked every month.
Two engines, two ways of being found
A classic search engine ranks pages and lets you choose. An assistant composes an answer and cites whom it likes. The first rewards structure and relevance; the second adds reliability and consistency with what you say everywhere else.
What we track
4 engines
6 months
1 report
The technical foundations
Excellent content on a broken structure never surfaces. So we start with what can be repaired: what is not indexed, what loads too slowly, what exists twice and what the engines do not understand.
- Indexing audit: what is seen, what is not, and why
- Fixing errors, duplicates and chains of redirects
- Architecture and addresses put back into a readable order
- Speed and layout stability, measured on mobile
- Structured data laid page by page, not in bulk
Cited, not only ranked
An assistant does not rank pages; it composes an answer from sources it judges reliable. To be among them, your pages have to read outside their context, your claims have to be verifiable, and your brand has to say the same thing everywhere it appears.
- Pages structured to be understood out of context
- JSON-LD data: organisation, services, questions, authors
- Glossaries and reference pages on your subjects
- Consistency between the website, the profiles and outside mentions
- A monthly record of citations and of the tone used about you
Content that carries authority
Authority is not bought, it accumulates. A calendar that is kept, texts written by people who know the subject, and links from sites someone actually reads weigh more than any trick.
- Editorial calendar built on the questions people actually ask
- Written by people, read back by someone from the trade
- Internal linking thought of as a route, not as a carpet of links
- External links earned, never bought by the batch
- Ageing pages refreshed before they slip
It is no longer only about being found. It is about being cited.
ABiL MEDiAS
What is included
One six-month cycle, one price. The package covers the diagnosis, the fixes, the production and the monthly follow-up.
- Technical auditIndexing, speed, duplicates, redirects and structured data.
- AI visibility diagnosisWhat ChatGPT, Gemini and Perplexity say about you today.
- Intent researchThe questions actually asked, not only the high-volume keywords.
- Technical fixesDone, not listed: we work in the website or alongside your team.
- Structured dataOrganisation, services, questions and authors, laid page by page.
- ContentReference pages, articles and glossaries written by people.
- External authorityLinks and mentions earned from sources someone reads.
- Citation trackingWhether you appear in the answers, in what context, how accurately.
- Monthly reportPositions, citations, what was done and what comes next.
What you get every month
| What you receive | What it tells you |
|---|---|
| Positions | Where you stand on your queries, and what has moved since last month. |
| AI citations | Whether your brand is named in the answers, and in what terms. |
| Technical state | What was fixed, what stays open and what has appeared. |
| Content published | What went out, and what it has started to bring back. |
| Decisions for the month | What we propose to do next, and why. |
Who it is for
For those whose customers search before they call. The more a service is compared, explained or chosen at a distance, the more this work changes.
- Companies missing from queries they ought to hold
- Brands cited wrongly, or not at all, by the assistants
- Rebuilt websites whose traffic never came back
- Sectors where the client reads for a long time before making contact
- Teams already publishing without knowing what it returns
The services in detail
Being found, being cited.
- Technical audit
- Indexing and architecture
- Intent research
- Structured data (JSON-LD)
- Content and internal linking
- Authority and external links
- Optimisation for generative engines
- Tracking of citations in AI answers
- Monthly report
Frequently asked questions
How we work
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Discovery
We listen before proposing: short questionnaire, interviews with the people who sell and who buy, a review of existing materials. This step produces a one page summary, approved by you before we go further.
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Framing
We set the positioning, the tone and the exact scope: what is included, what is not, by when and at what price. A framed project is discussed once; a vague project is discussed at every delivery.
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Design
Two routes, never ten. Each is presented in real situations, on the media that matter to you, with the reasons behind the choice. We also show what we set aside: that is often what makes the decision obvious.
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Roll out
The chosen route is declined across every item in scope, with production files and supervision. Nothing goes to print or online without a cross check by two people from the studio.
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Handover
We hand over the sources, short guidelines and a working session with your teams. The goal is simple: that you can produce most of your everyday items yourselves, and call us only for what matters.
