Why a landing page rather than one more page on the site?

Because a launch has a single objective and the site has twenty. A page devoted to the ES 300h Sport asks the visitor for one thing, and everything that pulls away from it can go.

What makes a page like this work?

The agreement between what you see and what you read. Clean design, modern typeface, a coherent visual system: image and text pull the same way, and the contact sits where the decision is made, not at the bottom of the page.

Does every model need a new page?

Not a new design: a template. Once the visual system is set, the next model is derived in a few days instead of starting from a blank page.

Digital Lexus

This project for Lexus showcases the new ES 300h Sport model. Our goal was to create an engaging landing page that highlights the vehicle's features and facilitates contact. We developed a clean design with modern typography, an elegant color palette, and a coherent visual system. The result is a page that captures attention, encourages interaction, and reflects Lexus's brand image. The graphic and textual elements are harmonized, providing a smooth user experience.

Creative direction Samuel Dahan

Brand strategy ABiL MEDiAS

Graphic design ABiL MEDiAS

Production ABiL MEDiAS

Images ABiL MEDiAS

Year 2026