Ecommerce Simeoni Fleurs
A Geneva house founded in 1963, whose online shop had to keep the same promise as the store: freshness, craft, and a delivery that understands the trade.
Simeoni Fleurs has been supplying Geneva since 1963. The reputation was there; the digital storefront did not carry it, neither the level of finish of its qualified florists nor the warmth of the concept store. And the decisive part was elsewhere anyway, in what a shop has to do when the goods are perishable and the delivery is dated.
We built the online shop as an extension of the store: art direction, purchase journey, delivery constraints, search and campaigns, as one piece of work.
The store, extended
A flower order is decided quickly and delivered at a set time. The shop therefore had to be right on the first screen and exact on the last: the bouquet you see is the one that arrives, and the slot you pick is the one that is kept.
After the first year
The trade before the basket
- Art directionA staging that shows freshness and finish, not a catalogue.
- Delivery selectorValidated Geneva zones, live time slots, same-day express for orders before 3pm.
- Options of the tradeElectric vehicle delivery, personal message, collection in store.
- Mobile firstThe last-minute purchase happens standing up, on a phone: the journey is drawn for that.
Found in Geneva
Against national marketplaces, a local florist wins on proximity, provided it is found when someone searches for flower delivery in Geneva or a funeral florist in Lancy. The site structure was rebuilt by category, and search work aligned with the business listing.
- A structure by category: bouquets and arrangements, roses, funeral and tributes, plants and gifts
- Product and local business structured data, load times held
- Google Business Profile created and optimised, aligned with the local linking
- 360 panoramic photography of the shop, published on Google Maps and on the profile
- Search campaigns on immediate purchase intent across the Lake Geneva region
- Shopping and Performance Max, with budgets tracked through the peaks: Valentine’s Day, Mother’s Day, end of year
A bouquet is ordered in three minutes. Everything else on the website exists so as not to waste them.
ABiL MEDiAS
What it proved
A craft business does not have to choose between its trade and performance. The constraints of the trade, freshness, the time slot, the zone, the words on the card, are not obstacles to e-commerce: set correctly in the journey, they are exactly what separates the florist from a marketplace that knows neither the city nor the product.
