How long did the project take?

Three weeks, from design to launch, including the migration of the data from the old shop.

What was included in the project?

Design and build of the store on WordPress and WooCommerce, the catalogue taken over and filled in, migration from the old shop, payments and delivery configured, and optimisation for search. The existing logotype was kept: creating the brand was not part of the engagement.

Why WordPress and WooCommerce?

Because it is a widely used solution that goes live quickly. Most of what an online shop needs is covered without custom development, the skills are easy to find, and the shop's own team stays independent with its catalogue.

How does migration from an old online store work?

Products, categories, images and content are taken over and reshaped into the new structure, including posts that have been online for years. The old addresses are redirected to the new ones, so nothing that was already being found gets lost.

Does the shop stay at the centre?

Yes. The site points to the shop rather than replacing it: address, opening hours and how to get there by tram, pickup in store offered at the moment of ordering, and pages about the brands carried and the advice on offer.

Do you do the same for a business with no online store yet?

Yes. Only the starting point changes: with no existing catalogue, the work begins with the structure of the product worlds and a model product page, and the rest falls into place around it. It is often faster than taking over a badly built store.

Ecommerce Le Globe-Trotter

The outdoor shop in Plainpalais had a reputation for advice, and an online store that did not carry it. Rebuilt on WooCommerce, in three weeks.

Le Globe-Trotter has been outfitting travellers from its shop on boulevard des Philosophes, in Plainpalais. People come to try a pack, compare two pairs of boots and leave properly advised. That knowledge lived in the shop; it did not carry over to the old online store.

We rebuilt the store on WordPress and WooCommerce: catalogue architecture, migration of the data from the old shop, payments and delivery, then optimisation for search.

leglobetrotter.ch Visit the site

Web design and concept ABiL MEDiAS

WooCommerce development ABiL MEDiAS

Data migration ABiL MEDiAS

Search optimisation ABiL MEDiAS

Identity Le Globe-Trotter

Year 2026

Services involved

One journey, three intentions

The site follows the way equipment is actually bought: you explore, you compare, then you order. Each step has its page and its pace.

ExploreFive distinct worlds — travel and luggage, mountain and trekking, camping and bivouac, clothing and footwear, accessories and safety.
ChooseA product page that brings together the images, the price and the details a decision needs.
OrderThe way to the basket stays visible, close to the information, with no break in the journey.
Carry the existing forwardThe house logotype and identity are kept: the work is on the web, not on the brand.

What was carried over, what was rebuilt

Migration of the catalogue and the content from the old shop, blog posts included, with the old addresses redirected to the new ones
Structured product pages: images, price, specifications, availability
Payments and delivery configured for Switzerland, in-store pickup included
Search optimisation across the product worlds and the brands carried
Service pages — The shop, Our brands, Practical information — tied back to the catalogue

The codes of the site

Montserrat and Inter, a plain hierarchy, generous space and a palette rooted in the outdoors: olive, ivory, ochre. The existing identity was not redrawn; it was carried into the web experience.

Buying equipment takes preparation. A site does not have to sell faster than the customer decides.
ABiL MEDiAS

What it showed

A specialist shop does not have to disown its counter to sell online. The advice its reputation rests on does carry over: into readable product worlds, into pages that answer the real questions, and into a basket that stays within reach. The rest — the migration, the payments, the findability — is craft, not magic.